Adrenaline Barbecue Company was founded in 2014 while the Slow ‘N Sear was in development.  From the start, our focus has been on helping our customers make better backyard barbecue. We do that by creating high quality products that we’re proud to put our name on and being a resource to our customers for everything related to charcoal barbecue and grilling.

How did I get here?  Born and raised in central Alabama, I completed a degree in Physics at Auburn University before joining the Air Force to “see the world”.  My first assignment – Montgomery, Alabama!  Over my 9-year Air Force career I did see more of the world while having the honor of serving my country.  I was lucky enough to be stationed in two BBQ meccas – North Carolina (where pork is king!) and Texas where I gained a life-long appreciation for how brisket should be smoked!  After separating from the service, I joined the corporate world as an IT auditor (I’ve always liked computers).

About 10 years ago, I came across a website many of you may know, AmazingRibs.com.  At over 1,000 pages there was plenty to learn and absorb about the science of grilling and smoking and I soaked it up like a sponge!  I became active on their discussion boards and was asked to be a moderator.  A few years and many more grills later, I had the lead role in launching “The Pit”, a members-only forum in the Pitmaster Club at Amazing Ribs.

The rest is history.  Through my interaction with barbecue enthusiasts at Amazing Ribs, I realized there was an opportunity to create a ‘better mousetrap’ and design a device that could take a simple kettle grill and turn it into a quality smoker.  Thus the Slow ‘N Sear was born, and ABC took off!  Fast forward a few years later and we’re growing by leaps and bounds.   What I appreciate most about running ABC and having happy customers such as you is that I finally found what I want to be when I grow up!  What’s not to like about inventing products, interacting with our customers over the phone or through social media, answering questions, congratulating fantastic cooks and celebrating good food with great people worldwide?!  Keep in touch!

We look forward to helping you bring smiles and full bellies to your table this barbecue season.


I am in love with the Slow ‘N Sear. It makes the Weber Kettle a better grill and a serious smoker. If you own a kettle [grill], this is the single best accessory ever invented for it.

Meathead Goldwyn, President and founder

I used [the Slow ‘N Sear] in a competition this past weekend and had no trouble whatsoever keeping the temperature between 225 and 240 for twenty-eight straight hours. And the brisket that I cooked on it placed 5th out of 55 teams. It’s always fun to see the looks on peoples’ faces when their $25,000 rig got trounced by a Weber kettle with a Slow ‘N Sear.

Alex Hambrick, competition BBQ team House Divided

I normally use my kettle in a “two-zone” configuration, so this tech is right up my alley, but this product takes it so much farther. I dig it. Simple and elegant, like many great inventions, it makes your Weber kettle even better than it was.

George Prior, Co-creator, BBQ Dragon

FINALLY, a high quality product to use in my kettle that has a sizable BUILT IN water reservoir, and the space to accommodate enough Kingsford Briquettes to cook well over 8 hours.

Jerod Broussard, Pitmaster & Moderator, AmazingRibs.com, Your Content Goes Here

Pulled a 4th (out of 17 teams) in ribs thanks to SnS!  I am very, very impressed….Thank you for this device!  It’s a winner!

Candy Sue Weaver, President Emeritus, Kansas City Barbecue Society; VP Sales and Marketing, BBQer's Delight, Your Content Goes Here